Love + research for the cure
On August 18th, We Recognize the Research
World Breast Cancer Research Day, August 18, is a global recognition of the life changing research (past, present, and future) to end breast cancer — once and for all.
About World Breast Cancer Research Day
World Breast Cancer Research Day is an opportunity for us to amplify the importance of finding a cure for breast cancer. The world does a fantastic job of showcasing breast cancer advocacy and research during the month of October, but this day is an attempt to show the breast cancer community that they are supported beyond that.
Although both women and men can have breast cancer and we are committed to finding a cure for everyone who is impacted by the disease regardless of gender, the 18th day of the 8th month of the year is indicative of the 1 in 8 women (and 1 in 833 men) who will be diagnosed with breast cancer in their lifetimes.
Breast cancer advocacy and research is highlighted significantly in the month of October, but our fight against the disease needs to continue throughout the rest of the year. Dr. Susan Love Foundation for Breast Cancer Research recognized the need to highlight breast cancer — specifically the research that is being done to combat the disease — outside the month of October. In January of 2024, Tower Cancer Research Foundation extended its mission by establishing the Dr. Susan Love Fund for Breast Cancer Research. Tower Cancer Research Foundation funds high impact cancer research and supports a range of survivorship programs. As Tower gains the assets of the Dr. Susan Love Foundation, the focus remains, with additional resources and reach to carry on their vital work and integrate the work of Dr. Susan Love and her foundation. We’re hopeful that World Breast Cancer Research Day will be a pivotal day in history that will allow us to achieve a breast cancer-free world.
Breast Cancer in India
Breast cancer is now the most commonly diagnosed cancer among Indian women and accounts for 28% of all cancers diagnosed. Many of these women are also in their 30s and early 40s. Although awareness is slowly improving in urban areas, much of the country still struggles with delayed detection and limited access to screening.
Some of the key challenges in India’s breast cancer landscape include:
- Late-stage diagnosis: A large number of breast cancer cases are detected in Stage 3 or 4, when treatment becomes more complex and outcomes less favourable. This is because breast cancer symptoms are not always obvious. Common early signs you should look for can be a lump in the breast, a change in the colour or size of the breast, an inverted nipple, unusual discharge, etc.
- Younger age group affected: Unlike Western countries, Indian women are often diagnosed at a younger age, which brings its own set of clinical and emotional challenges.
- Urban–rural divide: While tier-1 cities have more screening options and specialist care easily accessible, rural areas face lots of hurdles in terms of awareness, transportation, and timely treatment.
- Limited screening uptake: Mammograms and regular breast exams are not a routine part of preventive care for most women.
The World Breast Cancer Research Day reminds us of the importance of research into medical breakthroughs and advanced diagnostics. The day is a reminder that progress is a continuous effort and requires steady support throughout.